👤Ilah Boyd — Operations & Marketing Manager (handles current marketing)
3
The Space — Key Facts
Amenities
🔑 24/7 Keyless Access (Kisi)
📶 Business WiFi
🏢 3 Conference Rooms
📞 5 Phone Booths
🖨️ Printing & Mailbox
☕ Complimentary Coffee/Tea/Snacks
🍽️ My Half Espresso Bar + Food
🍳 Community Kitchen
🌿 Rooftop Garden
📚 The Rabbit Room Library
📱 Coworks Members App
🎫 Discounted Event Tickets
🔒 ~50 Lockers
Pricing — The Kilns vs. Enclave (Competitor)
Product
The Kilns
Enclave
Advantage
Flex Membership
$75–175/mo
From $120/mo
✓ Kilns wins on entry price
Dedicated Desk
Included in membership
From $250/mo
✓ Major Kilns advantage
Private Offices
$775–950/mo
From $500/mo
⚠ Enclave cheaper
Day Pass
$30/day
$25/mo (limited)
≈ Different models
Free Trial
None
2-week free trial
⚠ Enclave has trial
Event/Meeting Rooms
$30/hr
Not listed
✓ Clear offering
Competitive Advantages to Emphasize
Differentiator #1
Mission-driven social enterprise — resonates with values-aligned members
Differentiator #2
In-seat coffee/food from My Half of the Sky — unique in market
Differentiator #3
C.S. Lewis literary brand identity — culturally distinctive
Differentiator #4
Rooftop garden — unique amenity, Phase 2 Spring 2026
Differentiator #5
Renee's founder story — extremely compelling for content marketing
Differentiator #6
Lower membership pricing ($75-175 vs Enclave $120-500)
4
Digital Presence Audit — Critical Findings
⚠️ CRITICAL: The Kilns Is Invisible to AI Search
Their robots.txt explicitly blocks ALL major AI crawlers — GPTBot (ChatGPT), ClaudeBot, Anthropic-ai, Meta-ExternalAgent, YouBot, TikTokSpider. Combined with empty schema markup, The Kilns does not appear in ANY AI search results for coworking in Wheaton. This is likely a Squarespace default, not intentional — but it's actively killing their visibility.
🌐 Website (Squarespace)
2/10
!
Page title = "Coworking Workspace" — no brand name, no city
!
No H1 tag on homepage — hero is only H3
!
Schema markup empty — address, hours, name, phone all blank
!
robots.txt blocks ALL AI crawlers
!
67% of images missing alt text (6/9)
!
No blog — zero content marketing
!
Only 12 pages in sitemap
✓
Sitemap exists, HTTPS active, mobile-responsive
✓
Decent meta description with location keywords
📍 Google Business Profile
3/10
!
Only 7 reviews vs. My Half's 593 next door
!
4.1 stars — dragged by 1-star and 3-star reviews
!
Last post: Dec 30, 2025 — 2+ months stale
!
Hours show 7:30AM-3PM but offer 24/7 member access — confusing
!
Only 1 category — missing event space, office, meeting room
!
Q&A section not populated
!
No business description visible
!
Negative reviews: website mismatch, staff pressure at 3PM
📱 Social Media
4/10
Instagram
@thekilnscoworking
533
Active • Dedicated
Facebook
@myhalfofthesky
2,700
⚠ Shared page
TikTok
@myhalfofthesky
84
Nascent
YouTube
—
0
Not present
🤖 AI Search Visibility
0/10
✗
GPTBot — ChatGPT BLOCKED
✗
ClaudeBot — Anthropic BLOCKED
✗
Meta-ExternalAgent — Meta AI BLOCKED
✗
YouBot — You.com BLOCKED
✗
TikTokSpider — TikTok BLOCKED
✗
PerplexityBot — Not allowed
5
Top 5 Critical Fixes — Priority Order
Remove AI crawler blocks from robots.txt (GPTBot, ClaudeBot, etc.)
Update hours to reflect 24/7 member access vs. staffed hours
Review generation campaign: 7 → 50+ reviews in 90 days
Populate Q&A section proactively
Weekly GBP posts with photos and offers
Add detailed business description
Leverage My Half of the Sky's 593-review authority
Paid Advertising
Google Ads + Social Ads management
Google Ads: "coworking space Wheaton," "office space DuPage County," "event space Wheaton"
Facebook/Instagram Ads targeting remote workers, freelancers, SMBs in DuPage
Retargeting campaigns for website visitors
Event promotion ads
7
Conversation Strategy & Talking Points
Opening (Warm, Relational)
Express genuine appreciation for how welcoming they've been as building neighbors. Compliment the space/vision — the C.S. Lewis concept, the mission. Mention you work in digital marketing and while working from the building, you noticed some things that could really help them grow.
Key Talking Points (click to expand)
01Your robots.txt is blocking AI — you're invisible▼
"Your robots.txt is blocking AI crawlers — this is likely a Squarespace default, but it means ChatGPT, Perplexity, Claude, and other AI tools literally cannot see your website. When people ask AI 'what's the best coworking space in Wheaton,' you're invisible."
02Your schema markup has empty fields▼
"Your schema markup — the structured data that tells Google exactly what your business is — has empty fields. Your address, hours, and business name aren't being communicated to search engines properly."
037 reviews vs. My Half's 593▼
"You only have 7 Google reviews compared to My Half's 593. We can help build that up quickly with a structured review generation campaign — our clients typically go from single digits to 50+ reviews in 90 days."
04Enclave is your main competitor — we can beat them▼
"Enclave Coworking down the street is your main competitor. We can make sure you show up alongside or above them in local search and AI search. They don't have your story, your mission, or your character — we just need to get that online."
05Your story isn't being told online▼
"Your story is incredible — the social justice mission, your background, the C.S. Lewis connection. That story isn't being told online in a way that reaches people. We can change that with video content and strategic social media."
06Rooftop garden = marketing moment▼
"The rooftop garden opening in Spring 2026 is a huge marketing opportunity. Let's plan content around it now — drone footage, time-lapse of the build, member reveal events. This could be your viral moment."
Discovery Questions to Ask
What are your main goals for The Kilns over the next 6–12 months? (membership targets, revenue goals)
How are new members finding you currently? (word of mouth? online search? walk-ins?)
What's your biggest challenge right now? (memberships? event bookings? awareness?)
Are you happy with your current Squarespace setup, or open to changes?
Do you have a marketing budget allocated, or would this be new spending?
How connected are The Kilns and My Half of the Sky brands? Separate or unified?
Are you planning any specific events around the rooftop garden launch?
Do you work with any other marketing professionals currently?
Objection Handling (click to reveal response)
"We don't have the budget" ▼
Start with the most critical fixes (schema, robots.txt, GBP) — some of these are nearly free but have massive impact. We can structure a phased approach starting with quick wins that don't require a big investment. The robots.txt fix alone is 5 minutes of work that unlocks AI visibility.
"We handle marketing in-house with Ilah" ▼
We complement in-house teams — we handle the technical infrastructure (schema, SEO, platform management, AI visibility) while Ilah focuses on content, community, and the day-to-day brand voice she knows best. Think of us as the engineering team behind her creative work.
"We're still new, let's wait" ▼
The earlier you build search visibility, the better. Your competitors are already established online. Every month you wait, they pull further ahead. The first 12 months of a business are when Google gives you the most fresh-content boost — use it or lose it.
"We don't understand this technical stuff" ▼
That's exactly why we're here. We handle everything technical. You'll see simple reports showing your visibility improving — we'll translate all the technical work into plain English results you can track.