A strategic 90-day plan to modernize your online presence, optimize for AI-powered search, and drive more diners to your door.
A baseline view of Gulliver's current online presence across major platforms.
Six critical areas requiring attention to strengthen Gulliver's digital presence.
Business name appears as "Gullivers Pizza & Pub" (no apostrophe) on Google, but "Gulliver's Pizza & Pub" on the website and other platforms. Address format varies across directories.
Two Facebook pages detected (GulliversOakbrook and gulliverspizzaobt) and duplicate Instagram accounts identified. All need to be consolidated into single authoritative profiles per platform.
The current gulliverspizza.com site has minimal visible structured data, incomplete content sections ("Load More Content" placeholders), no visible schema markup, and lacks technical SEO fundamentals.
While Google reviews are strong (4.4, 1,068), TripAdvisor has only 43 reviews and some recent negative reviews about service go unanswered. No systematic review-request process in place.
No structured data/schema markup detected, content not formatted for AI citation, robots.txt status unknown for AI crawlers.
No blog, no FAQ page, no hyper-local content targeting conversational AI queries like "best deep dish near Oakbrook Terrace."
Seven pillars guiding every action in the 90-day roadmap.
Standardize NAP & eliminate duplicate listings across all platforms
Fully optimize Google Business Profile for Local 3.0 and AI search
Modernize website with technical SEO, schema markup, and AI-ready content
Implement systematic review generation and management
Build hyper-local content targeting both traditional and conversational keywords
Develop local authority through backlinks and community partnerships
Establish performance monitoring and continuous optimization
A phased approach to systematically improve every dimension of Gulliver's digital presence.
After the initial 90-day sprint, we transition into a continuous optimization cycle to keep Gulliver's ahead of the competition.
Scheduled check-ins each quarter to plan upcoming holiday and promotional social content themes — Valentine's Day, St. Patrick's Day, March Madness, NFL season, summer specials, Oktoberfest, Halloween, Thanksgiving, and end-of-year holiday campaigns. We align on what Gulliver's wants to promote, then build and schedule the content through NX6.
Monthly reporting on key metrics — review velocity, local pack rankings, AI search visibility, website traffic, and conversion actions (calls, directions, orders). We adjust strategy based on what's working and where competitors are gaining ground.
Ongoing NAP audits, review management, content freshness updates, schema maintenance, and social posting via NX6 automation. Local SEO is not a one-time project — it requires consistent attention to stay ahead as algorithms and competitors evolve.
Projected results after full implementation of the 90-day roadmap.
Improved local pack visibility and map rankings for key search terms in the Oakbrook Terrace area.
Higher AI search citation frequency across ChatGPT, Gemini, Google AI Overviews, and Perplexity.
Increased review velocity with photo-rich customer reviews and systematic response management.
Consistent NAP across 25+ directories, eliminating duplicate and conflicting business information.
Measurable increase in calls, direction requests, and online orders tracked through GBP and GA4 dashboards.
Stronger brand presence for AI-generated local recommendations and voice search results.